Lunztspeak

Here is Frank Luntz on Fresh Air. My stomach turned while listening to this BS artist. He says he wants clarity in language. So when he says "Death Tax" instead of "Estate Tax" he is only clarifying language? Or exploration instead of drilling, or climate change instead of global warming. He uses Orwell's Politics and the English Language as precedent for his distortion of language! How can a person fight absurdity?! This man is writing the language that the Republican party uses. This is happening every second a talking head is on one of the many cable "news" networks. How can it be stopped? It works!

His company mantra -- "It's not what you say, it's what they hear."

Luntz on Frontline

A funny look at Lunztspeak but it is outdated.